When choosing how to target your software product you have to be careful not to position yourself in the way of the big platform vendors. Covering a small feature gap has a very narrow window of opportunity.
A specific example are all the iPhone applications that are rendered obsolete every time Apple updates its software.
Read Joel Spolsky's blog post.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
2009-06-14
2008-08-01
How to talk like a salesman
...assuming you want to ;-) (my addition to to the title)
Carl Selinger, in "IEEE Spectrum", June 2008
http://www.spectrum.ieee.org/jun08/6262
The article presents some interesting tips for engineers to integrate sales and marketing in their careers:
- Build a relationship with the sales and marketing staff
- Get the terminology straight
- Segment the market
- Use focus groups to study target groups
- Observe how customers behave with new products
- Read competitor's ads
- Use a venture-capitalist model to develop products
Carl Selinger, in "IEEE Spectrum", June 2008
http://www.spectrum.ieee.org/jun08/6262
The article presents some interesting tips for engineers to integrate sales and marketing in their careers:
- Build a relationship with the sales and marketing staff
- Get the terminology straight
- Segment the market
- Use focus groups to study target groups
- Observe how customers behave with new products
- Read competitor's ads
- Use a venture-capitalist model to develop products
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