...assuming you want to ;-) (my addition to to the title)
Carl Selinger, in "IEEE Spectrum", June 2008
http://www.spectrum.ieee.org/jun08/6262
The article presents some interesting tips for engineers to integrate sales and marketing in their careers:
- Build a relationship with the sales and marketing staff
- Get the terminology straight
- Segment the market
- Use focus groups to study target groups
- Observe how customers behave with new products
- Read competitor's ads
- Use a venture-capitalist model to develop products
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