Innovation, not instant perfection
Start rough, learn and iterate.
Ideas come from everywhere
Ideas can come from the engineers, managers, users even the financial team.
Share everything you can
Everything is put on the intranet, so employees know what is happening.
You’re brilliant, we’re hiring
Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience.
A license to pursue dreams
Letting employees use 20% of their time on what ever they want.
Data is apolitical
There is no “I like”, it is all about the basing decisions on data.
Creativity loves constraints
Engineers thrive on constraints.
It's users, not money
If you can successfully engage users, you can monetize them
Don't kill projects, morph them
Products that doesn’t seem to respond well in the market should be morphed into something the market needs, not canceled.
Quoted from http://fatagnus.com/googles-9-principles-of-innovation/
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